OP/ED 2021 is the CAN'T MISS EVENT OF THE YEAR! As the transitional period in media continues, we enter a Renaissance era where the path to success will be tied to bridging the divide between traditional and digital content and interactive experiences.

  • Join our Thought Leaders in understanding what it will take to succeed in the new media landscape.
  • Learn how to leverage AOS – a rebirth of the Operative product suite – to help you stay competitive.
  • Stay for the interactive breakout sessions, curated to go deep with live demos on the topics that matter to you most. We want to create an environment to strategize and continue to shape the future together.


Lorne Brown

Lorne Brown

Founder and CEO, Operative

Lorne Brown is CEO at Operative, delivering the world’s leading business management solutions for media companies. Lorne is focused on providing media companies with profitable advertising capabilities that scale across TV, digital, and more. Lorne was the founder and CEO of Operative, Inc., a digital advertising management company, which was acquired by SintecMedia, a TV ad and content management company, at the end of 2016. SintecMedia rebranded to Operative in 2018. Lorne’s expertise in providing premium media companies with innovative, flexible business management solutions has helped in to grow the combined company from an outsourced ad ops provider to a global enterprise with products that traffic over $40 billion in digital advertising.

Previously, Lorne worked as Vice President of Sales and Operations at several financial services and technology companies, including BCJ Systems and Royal Blue Technologies, where he oversaw implementations and client partnerships for a web-based trading system. He took the workflow automation knowledge he gained from the finance world and brought it into digital media, creating the first real ad business management platform that spans the process from quote to cash.

Lorne has a degree in Finance and Management Information Systems from the State University of New York at Albany. You can find him on Twitter – @LorneBrown.

Jason Witt

Jason Witt

Chief Product Officer, Operative

Marianne Gambelli

Marianne Gambelli

President of Advertising Sales, Fox Networks Group

Andrew Sullivan

Andrew Sullivan

SVP of Product Strategy, Operative


Bryan Scivolette

Director of Product Management, Operative


Derek Metz

VP of Product, Operative


Devlin Jefferson

SVP, Product Management, Operative


Justin Civello

Director of Product Strategy, Operative


Marina Yurovsky

Sr Product Manager, Operative


Meredith Moran

SVP of Digital Transformation, Operative


Zach Root

Product Manager, Operative


10:00AM - 10:10AM

CEO Opening Remarks

Speaker: Lorne Brown, CEO at Operative

10:10AM - 10:25AM

CEO Fireside Chat with Fox's Marianne Gambelli

Fox's President of Advertising Sales Marianne Gambelli, joins our CEO, Lorne Brown for a fireside chat to give insight on the latest trends and challenges in the industry. Listen in on their perspective on convergence, data, technology and evolving customer expectations.


Marianne Gambelli, President Advertising Sales at Fox Corporation
Lorne Brown, CEO at Operative

10:25AM - 11:00AM

State of the Union with STAQ

The pace of change in Digital Advertising doesn't seem to be slowing down. With STAQ now a part of the Operative product suite, it will be a foundational step forward launching us into the Media Renaissance.


Andrew Sullivan, SVP of Product Strategy at Operative
Gian Lombardi, Sales at Operative
James Curran, Product Strategy at Operative

11:00AM – 12:00PM

The Innovation Platform - AOS Demo

AOS is HERE. We hope you are ready for it. Join our product experts for a comprehensive walkthrough of AOS and a review of our 2021 roadmap.


Andrew Sullivan, SVP of Product Strategy at Operative
Devlin Jefferson, SVP of Product Management at Operative

12:00PM - 12:15PM

AOS Beta Program

This is where the rubber meets the road. Our Head of Digital Transformation will give an overview of the AOS Beta Program and will explain how you can sign on for an upgrade to AOS Digital.

Speaker: Meredith Moran, SVP of Digital Transformation at Operative

12:15PM - 12:20PM

Wrap Up and Closing Remarks

Speaker: Lorne Brown, CEO at Operative

12:20PM - 01:00PM


01:00PM - 02:30PM

Breakout Sessions

AOS Demo Workshop: Workflow Orders & Operations

Join this interactive session to get a full view of features that support the Quote to Cash workflow.

Run by Devlin Jefferson, SVP of Product Management at Operative & Bryan Scivolette, Director of Product Management at Operative



AOS Demo Workshop: CRM & Integrations

It is all about limitless data capabilities! We are excited to walk our customers through the robust CRM + API integrations that will power AOS.

Run by Derek Metz, VP of Product at Operative & Marina Yurovsky, Sr Product Manager at Operative



Programmatic Revenue & Campaign Performance

STAQ is now part of the Operative product suite! Learn more about this acquisition and what it means to the existing tech stack.

Run by Justin Civello, Director of Product Strategy at Operative and Zach Root, Product Manager at Operative