OP/ED 2021 is the CAN'T MISS EVENT OF THE YEAR! As the transitional period in media continues, we enter a Renaissance era where the path to success will be tied to bridging the divide between traditional and digital content and interactive experiences.
Join our Thought Leaders in understanding what it will take to succeed in the new media landscape.
Learn how to leverage AOS – a rebirth of the Operative product suite – to help you stay competitive.
Stay for the interactive breakout sessions, curated to go deep with live demos on the topics that matter to you most. We want to create an environment to strategize and continue to shape the future together.
Lorne Brown is CEO at Operative, delivering the world’s leading business management solutions for media companies. Lorne is focused on providing media companies with profitable advertising capabilities that scale across TV, digital, and more. Lorne was the founder and CEO of Operative, Inc., a digital advertising management company, which was acquired by SintecMedia, a TV ad and content management company, at the end of 2016. SintecMedia rebranded to Operative in 2018. Lorne’s expertise in providing premium media companies with innovative, flexible business management solutions has helped in to grow the combined company from an outsourced ad ops provider to a global enterprise with products that traffic over $40 billion in digital advertising.
Previously, Lorne worked as Vice President of Sales and Operations at several financial services and technology companies, including BCJ Systems and Royal Blue Technologies, where he oversaw implementations and client partnerships for a web-based trading system. He took the workflow automation knowledge he gained from the finance world and brought it into digital media, creating the first real ad business management platform that spans the process from quote to cash.
Lorne has a degree in Finance and Management Information Systems from the State University of New York at Albany. You can find him on Twitter – @LorneBrown.
Jason Witt
Chief Product Officer, Operative
Marianne Gambelli
President of Advertising Sales, Fox Networks Group
Andrew Sullivan
SVP of Product Strategy, Operative
Derek Metz
VP of Product, Operative
Devlin Jefferson
SVP, Product Management, Operative
Justin Civello
Director of Product Strategy, Operative
Marina Yurovsky
Sr Product Manager, Operative
Meredith Moran
SVP of Digital Transformation, Operative
Zach Root
Product Manager, Operative
AGENDA
10:00AM - 10:10AM
CEO Opening Remarks
Speaker: Lorne Brown, CEO at Operative
10:10AM - 10:25AM
CEO Fireside Chat with Fox's Marianne Gambelli
Fox's President of Advertising SalesMarianne Gambelli, joins our CEO, Lorne Brown for a fireside chat to give insight on the latest trends and challenges in the industry. Listen in on their perspective on convergence, data, technology and evolving customer expectations.
Speakers:
Marianne Gambelli, President Advertising Sales at Fox Corporation Lorne Brown, CEO at Operative
10:25AM - 10:40AM
State of the Union - The Media Renaissance
Last year has changed us all. The pace of change in Digital Advertising doesn't seem to be slowing down. Jason Witt, Operative's Chief Product Officer, will take us through the catalyzing trends and themes launching us into the Media Renaissance.
Speaker: Jason Witt, Chief Product Officer at Operative
10:40AM - 10:50AM
EMAIL BREAK
10:50AM – 11:50AM
The Innovation Platform - AOS Demo
AOS is HERE. We hope you are ready for it. Join our product experts for a comprehensive walkthrough of AOS and a review of our 2021 roadmap.
Speakers:
Andrew Sullivan, SVP of Product Strategy at Operative Devlin Jefferson, SVP of Product Management at Operative
11:50AM - 12:05PM
AOS Beta Program
This is where the rubber meets the road. Our Head of Digital Transformation will give an overview of the AOS Beta Program and will explain how you can sign on for an upgrade to AOS Digital.
Speaker: Meredith Moran, SVP of Digital Transformation at Operative
12:05PM - 12:15PM
Wrap Up and Closing Remarks
Speaker: Lorne Brown, CEO at Operative
12:15PM - 01:00PM
LUNCH BREAK
01:00PM - 02:30PM
Breakout Sessions
AOS Demo Workshop: Workflow Orders & Operations
Join this interactive session to get a full view of features that support the Quote to Cash workflow.
Run by Devlin Jefferson, SVP of Product Management at Operative & Bryan Scivolette, Director of Product Management at Operative
AOS Demo Workshop: CRM & Integrations
It is all about limitless data capabilities! We are excited to walk our customers through the robust CRM + API integrations that will power AOS.
Run by Derek Metz, VP of Product at Operative & Marina Yurovsky, Sr Product Manager at Operative
Programmatic Revenue & Campaign Performance
STAQ is now part of the Operative product suite! Learn more about this acquisition and what it means to the existing tech stack.
Run by Justin Civello, Director of Product Strategy at Operative and Zach Root, Product Manager at Operative
