THANK YOU FOR JOINING US.

SEE YOU IN 2023.

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UNIFYING
PORTFOLIO SALES
FOR A MODERN
MEDIA MARKET

MEET US ALONG
THE GEORGIA LAKEFRONT
FOR OUR 9TH ANNUAL
OP/ED SUMMIT

OP/ED brings the brightest industry leaders in the digital and television space to inspire, empower and prepare each other to be winners in the evolving media world. We have one mission for our attendees: to help you plan toward smarter, faster, and a more unified, profitable portfolio yield.

Register Now

Why
Attend?

Every media organization is struggling with the same things: how to maximize revenue while also streamlining operational complexity. We all know we need a new approach. An approach that enables selling across our entire portfolio in an automated and optimized way.

The time for action is now. Join the discussion at OP/ED and learn how to quickly unify and automate portfolio sales, building the foundation for long term success.

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attendees-photo

ATTENDEES AT
OP/ED
CAN EXPECT TO DO
THE FOLLOWING:

NETWORK WITH YOUR PEERS.

Join the industry’s finest in understanding what it will take to stay connected in this new, modern media market.

LEVERAGE AOS...

...to unify data and technology, automate your workflows, and unlock new revenue opportunities.

CONTRIBUTE DURING OUR INTERACTIVE  BREAKOUT SESSIONS.

These sessions are curated to go deep on the topics that matter to you most. We want to create an environment to strategize and continue to shape the future together.

HAVE FUN.

We want you to enjoy the beauty Lake Oconee has to offer while making new connections and solution solving. Daytime activities range from cocktail making classes to exploring the lake on a boat to golfing to clay shooting. There will be something for everyone. Nighttime festivities include our infamous Closing Reception with Awards Ceremony to toast our favorite moments of OP/ED. We will cap it off with Club OP/ED featuring Atlanta’s music scene. Don’t forget your dancing shoes!

Speakers

Frank Avila
Frank Avila
Manager, Solution Engineering - Ad Platform
Disney Media and Entertainment Distribution
Katie Back
Katie Back
Chief Revenue Officer
Operative
Garrett Boss B&W
Garrett Boss
CIO West Coast
Fox Corporation
Lorne Brown headshot
Lorne Brown
Chief Executive Officer
Operative
Jamie Cal
Jamie Calandruccio
SVP, Product Marketing
Operative
Glen Ceniza
Glen Ceniza
Chief Technology Officer
Operative
Tal Chalozin
Tal Chalozin
CTO and Co-Founder
INNOVID
Josh Chasin
Josh Chasin
Chief Measurability Officer
VideoAmp
James Curran 2
James Curran
SVP, Product Strategy
Operative
Frank Friedman
Frank Friedman
VP Consumer Engagement, Local Media Division
E.W. Scripps Company
Natalie Gabathuler-Scully
Natalie Gabathuler-Scully
SVP, Revenue Operations
Vevo
Terri Gunnell
Terri Gunnell
Former EVP, Monetization and Data Platforms
WarnerMedia
James Harris
James Harris
VP, Product Management-Applications
605
Devlin Jefferson headshot
Devlin Jefferson
SVP, Product Management
Operative
JW Linkenauger
JW Linkenauger
VP, Advanced Advertising Support Operations
Sinclair
Laura Nelson
Laura Nelson
SVP, Ad Products & Enablement
Disney Advertising Sales
Spatel 500x500
Sheelpa Patel
SVP, Business Platforms & Strategy
FOX Corporation
Kelly Perone
Kelly Perone
SVP, Product Management
Effectv, A Comcast Company
Andrew Sullivan.1
Andrew Sullivan
SVP, Sales Solutions
Operative
Jason Witt headshot
Jason Witt
Chief Product Officer
Operative

OPED 2022 AGENDA

DAY 1 TUE MARCH 15

3:00P

ARRIVE AT OP/ED

DAY 2 WED MARCH 16

7:30 – 9:30a

Salon 3

Breakfast

9:00 – 11:30a

Executive Councils & General Session

12:00p – 4:30p

Explore the many activities Lake Oconee has to offer including the spa, golf, clay shooting, boating excursion, and cocktail-making classes.

5:30 – 7:00p

Poolside Cocktail Reception

7:00 – 10:00p

Networking Dinner & Entertainment

DAY 3 THU MARCH 17

7:00 – 9:00a

Salon 1

Networking Breakfast

9:00 – 9:30a

CEO Welcome Remarks

SPEAKER

Lorne Brown, Operative CEO

9:30 – 10:15a

Measurement & Currencies Keynote Panel: A New Measurement Era – Unlocking Portfolio Sales

SPEAKERS

  • Tal Chalozin, CTO & Co-founder, Innovid
  • Joshua Chasin, Chief Measurability Officer, VideoAmp
  • James Harris, VP, Product Applications, 605

10:15 – 10:30a

BREAK

10:30 – 11:30a

Customer Power Panel

SPEAKERS

  • Frank Friedman, VP, Consumer Engagement, Local Media Division, E.W. Scripps Company
  • Natalie Gabathuler-Scully, SVP, Revenue Operations, Vevo
  • Laura Nelson, SVP, Advertising Solutions & Performance Advertising, Disney Advertising Sales
  • Kelly Perone, SVP, Product Management, Effectv, A Comcast Company

11:30 – 11:45a

Spotlight Presentation: Driving Towards Digital & Advanced Advertising Success

SPEAKER

Todd Bender, SVP, Ad Platforms, Paramount

11:45 – 12:45p

Product Keynote: The Value of Interoperability

SPEAKERS

  • Devlin Jefferson, SVP, Product Management, Operative
  • Jason Witt, Chief Product Officer, Operative

12:45 – 1:45p

LUNCH

1:45 – 2:15p

AOS Core: The Modern Approach to Digital Transformation

SPEAKER

Glen Ceniza, CTO, Operative

2:15 – 2:30p

Spotlight Presentation: Enabling Business Transformation with AOS

SPEAKER

Garrett Boss, CIO West Coast, Fox Corporation

2:30 – 3:00p

Powering Your Business with STAQ

SPEAKERS

  • Andrew Sullivan, SVP, Sales Solutions, Operative
  • James Curran, SVP, Product Strategy, Operative

3:00 – 3:15p

Spotlight Presentation: Reporting & Insights to Drive Growth

SPEAKER

Frank Avila, Manager, Solution Engineering - Ad Platform, Disney Media and Entertainment Distribution

3:15 – 3:30p

BREAK

3:30 - 4:45p

Breakouts

4:45 - 5:00p

Closing Address

SPEAKER

Lorne Brown, Operative CEO

5:00 - 6:30p

Outdoor Courtyard next to Salon 1

St Patrick’s Day Happy Hour

7:00 – 10:00p

The Pavilion

Dinner Reception and Awards Ceremony

10:00 – 12:00a

The Pavilion

CLUB OP/ED

DAY 4 FRI MARCH 18

7:30A

BREAKFAST

11:00A

CHECK-OUT

Please read: OP/ED 2022 COVID-19 Policy

OPED 2022 REGISTRATION

Registration is now closed. Email events@operative.com if you have any questions.

HOTEL & TRAVEL

1 LAKE OCONEE TRAIL | GREENSBORO, GA 30642, USA

To find focus, it’s best to get away from the noise. We are bringing OP/ED to this beautiful lakeside resort near Atlanta, Georgia, where we can gather away from daily stresses to uncover the industry’s next big idea, build stronger connections, and celebrate our successes.

RESERVATIONS

The Operative group rate is $289 per night from Tuesday, March 15th to Friday, March 18th. Click this link to reserve your room in the Operative block. We recommend reserving online but if you would like to book via phone, call 844-205-7371 and mention you’re attending the OP/ED Conference hosted by Operative.

To fully enjoy all The Ritz-Carlton has to offer, we recommend you arrive at the resort by 3pm EST on Tuesday, March 15th.

RESERVATION DEADLINE

Our special rate expires on March 7th. We cannot guarantee space or that rate after this date so please book ASAP.

GETTING THERE

Operative will be providing complimentary shuttle service to and from Atlanta’s Hartfield-Jackson International Airport to The Ritz-Carlton Reynolds, Lake Oconee. The resort is a one-and-a-half-hour drive away from the airport.

Driving directions from Atlanta, Savannah, or Jacksonville can be found here.

SHUTTLE SERVICE

RTSO is the premier provider of Lake Oconee transportation.
Arrive in style from the Atlanta Airport to Lake Oconee.
Landing page: https://rtsoconee.com/
Phone number: (706) 400-4515

Sponsors

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