Navigating ad:tech’s cluttered conference calendar is a daunting challenge. Fortunately, OP/ED is a welcome reprieve. The two day summit is flawlessly organized from end to end — from its topical content, to its high level, dynamic speakers, to its social outings and networking opportunities. It’s big and well attended enough that you’ll definitely rub elbows with the industry’s best and brightest, but small and intimate enough that business actually gets done. In short, OP/ED is an absolute must attend for anyone looking to remain apprised of the latest trends in digital and linear.
– Michael Berkowitz, Chief Marketing Officer
Univision Breakout: Ad Selling CoOps for TV Station Groups
Fox Breakout: Enabling Local Media Sellers with a Simple Proposal Interface
Premium At Scale – Framework for Growth
Growing the Share
RESEARCH KEYNOTE: Please Don’t Call It Programmatic
Welcome Remarks- Easy to Buy, Difficult to Replicate
Fox Presentation: Enabling Local Media Sellers with a Simple Proposal Interface
Forrester Keynote: RESEARCH KEYNOTE: Please Don’t Call It Programmatic
Univision: Ad Selling CoOps for TV Station Groups
Our annual publisher event Op/Ed has officially blown up. We had 200 attendees in Austin Texas, representing 90 media companies including most of the Comscore 100, MVPDs, Broadcasters and Networks.
This year was my first Op/Ed, and what an amazing event! Coming from a TV background, I was happy to see so many MVPDs, Networks, Programmers, Station Groups and Broadcasters attending. Now that we have acquired Operative, I was also very impressed with the caliber of attendees from print and digital publishers.