The Ad Revenue & Operations Summit
TV, print and digital publishers are converging. The multiscreen consumer has arrived and publishers are racing to catch up to them. Previously, TV, print and digital publishers each traded on different content types, different metrics and even different audiences. Today, publishers are all working to assemble a multiscreen audience, and as a result, competition is heating up.
Facebook, Google and Verizon have amassed huge scale across screens, but many new and traditional players are working hard to catch up with innovative business models and new types of content. It's anyone's guess who the future leaders will be in the media industry. In this important summit for premium publishers, we'll look at the strategies and tactics that will separate the winners and losers. From revenue models like programmatic to publisher marketplaces to business models including converged selling, the OP/Ed conference will empower publishers to create profitable businesses that will take them to the next level of media maturity.
"OP/ED provided me with great insights and tangible recommendations to take back to my business." -Buzzfeed