Audience-targeted TV and video is a $100 billion growth opportunity for media companies.
Advertisers want choice, to buy audiences easily at scale across channels. The media companies that deliver will become the market makers: setting standards and grabbing market share. The marketplace will reward media companies that can aggregate supply, facilitate demand and optimize delivery across channels.
Will you be one of the market makers that drives the future of media and sets your prices? Or a market loser, beholden to middlemen and bad technology?
"Having people collaborate, share and openly discuss in this forum speaks volumes for this event."
Join us at OP/ED to talk about
Middlemen distort the digital display market. Discuss saving TV and video from disaggregation and fraud.
Delivering on Expectations
You can't make your complexity become the advertiser's problem. Discover solutions that streamline your offerings; delivery and optimization are the answer.
Creating the Revenue Stack
Assemble technology that stitches together linear and digital, inventory and content to increase scale and speed.
Facebook and Google, Amazon and Apple, Verizon and Comcast are all assembling competing offerings to drive the future of media; many other companies have opportunities to jump ahead of the competition with innovative advertising, audience and content models.
Don't miss this pivotal event to shape the future of media in your favor.