The Ad Revenue & Operations Summit
You are living through an industry transformation that’s about to turn in your favor. Like music industry veterans, publishers have had to deal with massive disruption: competition, fragmentation and disintermediation in the form of Facebook, Google and thousands of middlemen.
The tide is turning on digital giants. Data and new infrastructure will empower you to come roaring back.
BECOME A MARKET MAKER: Advertisers want premium content and audiences, but also want to buy at scale. Build a marketplace that attracts advertisers and keeps them coming back.
LEAD IN THE OPEN MARKET: Tired of following Facebook and Google’s leads? Join forces with marketplaces that won't disintermediate your business. Media markets like OpenAP are emerging that pool data, inventory and delivery. Publishers are gaining traction against Facebook and Google.
OP/ED helps you put together a winning strategy to sell quality audiences and content at scale across markets.
Industry experts provide an overview of the new marketplace and strategies to maximize offerings for advertisers to take advantage of the $100b audience targeting opportunity.
Leading and participating in the marketplace for premium content and audiences | Maximizing technology to streamline sales and delivery | Bringing channels together to maximize yield
Unifying your product catalogue to deliver premium products | Connecting to other media companies to increase scale | Bringing demand sources together to increase revenue | Streamlining operations to create efficient delivery
Here are a few of the 50+ leading media companies scheduled to attend OP/ED: