OP/ED 2017

The Ad Revenue & Operations Summit

WHEN February 16 - 17
WHERE Austin The W Hotel

The Future of Publishing is Digital

Do you have what it takes to thrive?

TV, print and digital publishers are converging. The multiscreen consumer has arrived and publishers are racing to catch up to them. Previously, TV, print and digital publishers each traded on different content types, different metrics and even different audiences. Today, publishers are all working to assemble a multiscreen audience, and as a result, competition is heating up.

Facebook, Google and Verizon have amassed huge scale across screens, but many new and traditional players are working hard to catch up with innovative business models and new types of content. It's anyone's guess who the future leaders will be in the media industry. In this important summit for premium publishers, we'll look at the strategies and tactics that will separate the winners and losers. From revenue models like programmatic to publisher marketplaces to business models including converged selling, the OP/Ed conference will empower publishers to create profitable businesses that will take them to the next level of media maturity.

Who will be there?

Here are a few of the 50+ leading media companies scheduled to attend OP/ED:

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Why attend OP/ED?

Attending OP/ED is an exclusive opportunity to network with digital media's most innovative change agents who are reshaping their direct media sales and operations to build more profitable advertising businesses in 2016. Go back to your operations team with practical stories, tactics and advice from the world's leading online publishers, cable networks and broadcasters. 
"OP/ED provided me with great insights and tangible recommendations to take back to my business." -Buzzfeed

Make The Most of Your Investment

OP/ED is when we make major announcements about our product roadmap for the upcoming year. As our trusted partners, we want to ensure that you are a part of our ideation and development processes, and that our decisions are based on how we can help you run more profitable advertising businesses. Additionally, by bringing all of our software users together in one room, OP/ED opens the floor for our clients to share their knowledge of system best practices to make sure everyone benefits from the efficiencies Operative offers.

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