OP/ED 2017

The Ad Revenue & Operations Summit

WHEN February 16 - 17
WHERE Austin The W Hotel

Build a Stack You Can Trust

Media companies are moving fast to capture market share as TV goes digital and digital goes programmatic. Advertisers want audiences across channels. The old model of direct linear sales based on GRPs and impressions is eroding. Media companies must determine how they will profit from new evolutions in advertising sales. If media companies each change separately, we fall victim to expensive middle men, data owned by platforms, and useless metrics that silo inventory and consumers. If we change together, we dictate our future, ensure competitive scale and grow our profits.

As major media companies merge and new players enter the market including Apple and Snapchat, media companies have a unique opportunity to put their agenda on the bargaining table now. The new media paradigm must include premium pricing, scalable data standards and manageable metrics.

Join this exclusive forum for media executives to make sure your voice is heard on the critical issues facing our industry today.

Why Attend OP/ED?


Attending OP/ED is an exclusive opportunity to network with digital media's most innovative change agents who are reshaping their direct media sales and operations to build more profitable advertising businesses in 2017. Go back to your operations team with practical stories, tactics and advice from the world's leading online publishers, cable networks and broadcasters. 
"OP/ED provided me with great insights and tangible recommendations to take back to my business." – Buzzfeed

Who will be there?

Here are a few of the 50+ leading media companies scheduled to attend OP/ED:

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Make The Most of Your Investment

OP/ED is when we make major announcements about our product roadmap for the upcoming year. As our trusted partners, we want to ensure that you are a part of our ideation and development processes, and that our decisions are based on how we can help you run more profitable advertising businesses.
Additionally, by bringing all of our software users together in one room, OP/ED opens the floor for our clients to share their knowledge of system best practices to make sure everyone benefits from the efficiencies Operative offers.

Let's Connect