The Ad Revenue & Operations Summit
Media companies are moving fast to capture market share as TV goes digital and digital goes programmatic. Advertisers want audiences across channels. The old model of direct linear sales based on GRPs and impressions is eroding. Media companies must determine how they will profit from new evolutions in advertising sales. If media companies each change separately, we fall victim to expensive middle men, data owned by platforms, and useless metrics that silo inventory and consumers. If we change together, we dictate our future, ensure competitive scale and grow our profits.
As major media companies merge and new players enter the market including Apple and Snapchat, media companies have a unique opportunity to put their agenda on the bargaining table now. The new media paradigm must include premium pricing, scalable data standards and manageable metrics.
Join this exclusive forum for media executives to make sure your voice is heard on the critical issues facing our industry today.
"OP/ED provided me with great insights and tangible recommendations to take back to my business." – Buzzfeed